Writing articles with exceptional content, and submitting these to article directories, while appending your website or product information in the resource boxes or author biographies, is still the most effective offsite linkbuilding strategy. Content that people want to link to can help direct large amounts of traffic to your website, with the proper application of article marketing techniques. Quality content is still the cornerstone of article marketing, much like article marketing is to your entire linkbuilding strategy.

People will go to your website if they click on your resource box information after reading compelling, high-quality articles you submit to the directories. Your Page Rank and search engine results will dictate whether traffic to your site increases or stays the same. A linkbuilding strategy such as article marketing serves to add to the number of links to your site, thus helping your site get a higher position in the search engine results pages.

Garnering more exposure for your website, and hence, your products and/or services, is not as complex as it sounds. Constantly submit good quality content to directories geared towards your niche, as well as the most popular article directories. If it is beyond you to regularly send articles to the aforementioned directories, or if you do not have the necessary skills to create good content by yourself, then consider hiring a professional SEO article writer. Aside from well-written content, SEO practices such as the integration of keywords, optimal keyword density, and other factors are involved in their work.

Of course, the more backlinks a website has, the higher it ranks in the search results pages. A large number of backlinks, coupled with relevant, usable information, will help your linkbuilding strategies greatly.

Keep in mind that there are some other factors involved in article marketing for the purposes of linkbuilding. Remember to develop ‘good’ links and concentrate on distributing your articles towards a goal of increased SERPS rankings. This may be difficult to maintain in the long run, starting with creating the articles, up to disseminating them in the directories. Any website owner who employs an SEO writer for articles on tap will benefit greatly from diligent dissemination of articles. Unique, well-crafted articles coupled with a refined article submission process will never fail to build more backlinks to your website. The quality of the articles you create and submit may also be used to build up the reputation of your site, brand, and products or services – premium content connotes a premium brand.

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I’m a full time internet marketer who spends most of work day doing three things: Creating blogger posts (which link to a high conversion product such as Vimax), writing articles which link to those blog posts (using tools such as Article Marketer), and listening to The Beatles (yes I a huge Beatles fan and yes I pre-ordered The Beatles Mono Box Set as soon as it was available.)

Of course, this article isn’t about the first and third activities, just the second. This approach works wonders for SEO, in fact it’s just about the only tool I use for building links now and I find it quite effective.

First of all you must to look past the EZineArticles website, too many people think that is the only place you should bother submitting articles to! I think that’s a huge mistake. While I defintely use EZA myself, I do not rely on it. And it’s not the best as far as SEO goes (because the articles rarely get picked up to be on other people’s sites very often.) Instead I rely upon article distributon sites.

The key with article distribtion is that you greatly leverage the work that you do. Instead of just getting an article up on one site, you can get your article up on many sites (even hundreds in some cases) and this means you can get links back on many sites with just one article!

If you know anything about search engine optimization then you know the great importance of getting links back on as many sites as you can, so I don’t think I need to explain why you would want these links back, I’m only seeking to show you the power of article marketing and why you should make it the main part of your link gathering strategy.

I think you can have great results by submitting one or two articles per day if you use one of the best article distribution sites, and I do recommend that you use multiple services. You should never rely on just one source for your backlinks.

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Prospective customers will use search engines to gend the products and services they need. They will also use search engines to research information or reviews on products or services before actually buying. So if you want to profit from internet marketing, search engines are your new best friends.

Do you know where your website ranks in the search engines' results? Have no idea? Don’t worry if you don’t – you aren’t alone. There are thousands of other Internet marketers who have no idea of where they stand in search engines, nor how to get to improve their rankings.

However, with the rising necessity for search engine marketing, more and more companies are understanding the importance for search engine result visibility and, consequently, the increasing need for search engine marketing strategies and techniques.

With that, there are plenty of search engine marketing companies and firms being established, and choosing one with the credentials to back its claims is essential.

Search engine marketing firms make use of the following components for increased visibility:

• SEO or Organic search engine optimization – makes use of keyword phrases and other techniques to maximize ranking in search engine results. This is usually a tedious job and takes a long time to implement, but once established, the results start rolling in and the results are constant.

• Pay Per Click Advertising works by placing ads for your websites on a search engine such as Yahoo or Google. These ads require appropriate keywords or phrases, so when a person searches for that keyword or phrase, the ad appears beside the search engine results. Of course, on what page you appear in the search engine results depends on the amount that you bid, per click, on your keywords. So the more you bid, the better your ad’s chance on being placed on the first page.

• Search engine optimized articles are vital in providng keyword backlinks to your site.By sending articles to good article distribution sites, ou can send your website-linked keywords to loads of others sites - they become viral.  Make no mistake, this type of ‘viral’ is good!

While there are plenty search engine marketing companies out in the market, you can also try to implement SEO on your own if you have the patience and the time to learn.
Because search engine marketing so vital for you business, whether you choose to do it yourself or make sure it is done right first time by hiring an expert to do it for you, is your call.  But what is important is that you make use of it for your online marketing success.

>> Find our more about search engine optimization companies

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When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.

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For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

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For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

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There are a number of steps I always follow when optimizing a site for SEO (note these are just the high points, there are others that I don’t mention here, but these WILL take you a long way):

1) On a new site, I will include the keywords in a non hyphenated domain name (if you can get a .edu or .gov TLD jump on it, otherwise a cheap .info will do just fine)

2) If possible, I will rename the URL to each money page to include the main keyword for that page.

3) Set up Google Analytics for the site and ensure the tracking script is added to every page (if not already done).

4) Go through the “money” pages and make sure that the title, meta descriptions and meta keywords tags are different and optimized for the keywords on the page. In a competitive niche (over 1 million result pages in Google), I would limit the keywords to one main phrase, a couple of local modifiers and one or two more closely related terms per page.

5) Review the non-money pages (i.e. pages you don’t care about from an SEO perspective) and ensure the title and meta description tags are not duplicates of any of the money page tags. Google Webmaster tools will identify this for you once your site has been registered.

6) I nofollow any links to overhead pages from all of the pages on the site other than the home page. I leave the home page links as follow links, since I want the SEs to index all pages on the site and having privacy, contact, disclaimer, etc overhead pages enhance Google’s view of the “trust” for the site. On all other pages I just want the link to the home page to be a follow link, so I can build up the page rank of the home page. I handle this in Dreamweaver by using two different site templates, one for the home page and one for the rest of the pages on the site. If your main keyword page is something other than the home page, modify your approach accordingly.

7) I then optimize each page’s content for it’s main keyword, etc. It’s important that each word or phrase used in the keyword META is found somewhere on the page to avoid keyword spam penalties.

At this point the on page optimization is complete enough to start with link building. As most folks who’ve been trying SEO already know, link building is tough. I use articles, blog posts, submit forms on relevant sites, reciprocal links, etc. There are ways to short cut this process, without going black or even grey hat. Contact me at Mississauga Search Engine Marketing if interested.

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