Also called “incoming links”, “backlinks” are links on another blog that go right back to your own blog or blog posts.  For instance, if a blogger decides to put up a link to your blog on his blog or website, that link that directs people to your site is what a backlink is.  These little bits of HTML code are actually a driving force in the success of many blogs, and if you’ve decided to make money online with a blog or sell products on it, you’ll have to try getting as many backlinks as you can.

Of course, backlinks aren’t just some little detail that bloggers can forget about.  In fact, they’re responsible for your success as a blogger, and have a direct effect on your blog’s ranking on major search engines.  The more backlinks your blog has, the higher its rank will be on Google and other search engines.  If you have more backlinks for a keyword that other blogs are already targeting, your ranking on search engines will be much higher, therefore making you more accessible to the online community.

Backlinks must contain the keyword your blog post is targeting to have any impact on your rankings for that keyword. This is called “anchor text” and the rest of this article will talk about getting backlinks containing your anchor text back to your specific blog post.

1.  Comment on other blogs:
The best way to introduce yourself to other bloggers is by posting comments on their entries.  Of course, you shouldn’t just post any comment for the sake of putting up one.  Instead, leave a thoughtful comment that’s relevant to the post in question, and don’t forget to include your URL at the bottom of your comment.  If you want to take things a step further, use your targeted keyword as your username, which will also be linked back to your own blog.

2.  Hop onto forum boards:
Forum boards are also a great way to create backlinks for yourself.  Be a member of a forum board that deals with your blog’s chosen niche, and set out to be an active poster in various discussions.  Always be courteous and informative in your posts, since forum boards are also notorious hotbeds for online brawls.  Be friendly with everyone, and don’t forget to sneak in your blog’s URL (and keywords, if possible) on your signature.

3.  Link baiting:
Take advantage of hot news about your niche and put up an entire blog post dedicated to that issue.  Link baiting essentially means that you’re dangling out a blog post that’s bound to reel in a lot of backlinks, mostly because your post talks about something that people are very interested in.  Although backlinks aren’t guaranteed, you jack up your chances at getting linked at if your post is unique or offers a new perspective on the issue.  Remember to put up your keywords as the post’s title!  That way, webmasters can easily copy that and put it up as an anchor text when they link to your post.

Backlinks comprise a major part in a blogger’s success, and once you’ve got the hang of it, you’ll find that it isn’t very hard to boost your backlink count to make money blogging.  Remember, however, that the quality of your blog posts is still your winning ticket to blogging success.  Work on your blog and its reputation, and you’ll later realize that you won’t have to go and look for backlinks – people will just happily link to you without your knowing it.

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