Local SEO is becoming the in-thing nowadays, especially considering the fact that marketing based on location is quickly bringing up the rear. The follow article will present three efficient local SEO ideas that will help increase the rank of your business in the search engines for any keywords you choose.

Putting yourself into the shoes of your customer and starting to think like them is the most effective local SEO tip you will ever learn. You need to understand the way your customer thinks to be able to determine how they would search online. So, the idea is that you need to try and figure out what a customer/searcher would use to find the type of products you are selling or your site. Let’s say that you are running a furniture store where you sell all types of furniture such as tables, chairs, beds, etc.

However, your specialization is office furniture so if someone enters “table” into the search bar, will they be able to find you? Will that be a good search? Certainly not. However, something like “office computer table” would make an ideal search. You need to avoid broad keywords as much as possible because they might be popular and bring in lots of visitors but they won’t convert.

You should opt for less popular but more targeted keywords as these bring in traffic that converts better. Be sure to personalize your profile with appropriate pictures of you and your business, and that will help visitors feel better about you, etc. You never know who’ll look at your profile, so it’s important to present yourself in the best manner, possible. Yes, your pics are very important, and they need to help people have some feelings of trust in you. We also recommend that you only use your own pictures, or those of you that others have taken. You can take great pics yourself, or you can hire someone to take them. You just need to ensure that they are decent enough. Your profile is image marketing, sort of, and you’re just trying to create the best image.

Last but not the least; go ahead and add a local phone number to your site. Since the search engines won’t be able to read it, you want to make sure you write out your number in text. Go for a real phone number that shows that you’re a real company, which means 800 numbers shouldn’t be an option. Why? Despite the fact that they appear professional and look great, they don’t really allow people to determine where you are located. Thus, the key is to ensure your phone number is real.

Local SEO is still at its beginnings and we still have a lot to learn about it but there will certainly be more to come with more and more companies starting up location based services. While it might take you some time to see results from this type of local SEO, you won’t turn to any other solution once you get a good grasp of the dynamics.

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