Search engines are an indispensable part of our daily lives.There is no denying that search engines are unbelievably powerful resources for everyone, from the man-in-the-street finding somewhere to have his camera repaired to a scientist searching for a cure for cancer.On the reverse side, search engines can be a hugely powerful marketing channel for websites.
Two Stanford University friends, Larry Page and Sergey Brin, had developed a search engine called ‘BackRub’, but in 1997, they decided to change its name to Google.The name relates back to the mathematical term for the number 1 to the power of 100, ‘googol’, which they saw as an appropriate description of their search engine’s capacity to provide access to a limitless amount of information.And they were right!
Research from AOL shows that a page one position one ranking can deliver 14 times more traffic than a position 10 ranking can.    Similarly, the iProspect Search Engine User Behaviour study (2006) showed that 62% of searchers will click on a first page link of search engine results.A page one, position one ranking on a search engine is the cherry on the top for any business.And through careful web design and search engine optimisation (SEO), that can be achieved.
Search engine optimisation is the term used to describe the strategies and techniques that websites used to get high rankings in the free listing sections of Google, Yahoo, MSN etc.  In simple terms, it is the generation of traffic to a website by building incoming links through a variety of sources.Links can be accummulated through internal links in the website itself as well as by linking out to others.  
In order to get the most of search engine optimisation opportunities, it is vital to choose a reputable web design company to work with.Results aren’t achieved immediately as it is a constantly evolving and complex environment.Careful planning, roll-out and review of an SEO programme is vital.  
GTP iCommerce is a leading Perth web design company and has, over the past 13 years, built a reputation for SEO success.  GTP has developed a systematic search engine optimization process that follows a defined sequence from establishing marketing objectives, target market segmentation, keyword research, SEO copywriting, site map creation, link building, traffic analyses and monthly reviews.
MD of GTP iCommerce web design in Perth, Dale Carter, says identifying and targeting the best keywords and phrases used to search for a particular business is one of the most crucial aspects of an SEO programme.”It is extraordinary how many organisations fail to do this well.After setting up the website to be search-engine friendly through the use of appropriate keyword coding and website design, the next step is to build layers of links coming in from outside websites.Traffic is generated through these links, and the search engines recognise them when working out the rankings.It is important to build as many links as possible because Google uses a complex algorithm to rank sites,” he added.
From internal and external page links, reciprocal links, blogs, regular newsletters and articles, there are many ways of building links back to a site. 
GTP iCommerce web design guarantees a page one search engine ranking for its clients’ websites using its proven search engine optimisation strategies.Now that’s a bigger advantage for a business than a backrub!

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