As search engine optimization consultant, I conduct competitor research of behalf of our clientele during my time at StepForth. This product or service is concentrated on breaking down the competitor's marketing campaigns thus identifying the strategies that is indispensable to SEO success. As you might imagine I come across many intriguing techniques that work and many that don't. The creation of on-site glossaries and frequently asked questions areas have been overlooked; but, I have proven them to work over and over. The techniques discussed in this article describe these two areas usefulness.

Create a Glossary

I imagine we have both shared one frustration with the Internet Marketing at one tíme or another and that is jargon… and too much of it. Acronyms, and bafflegab seem to be unintentionally utilized on websites all over the web (I am guilty too, I admit it) and I often wish there was a simple way to find a definition within a website rather than visiting an online dictionary. In most scenarios, there are a few websites where the owners have inteligently linked a relatively ambigous term to an off-site definition which is friendly to user but totally junk for great optimization opportunity. It makes a bigger sense to link to the inside pages of your website in order to develop credibility in Search Engines.

You see, Google's algorithm is essentially a credibility calculator; it considers a whole host of elements on your website and pointing to your website to determine where it should be ranked. There are seemingly insurmaountable elements that the algorithm considers, not to mention the uniqueness and importance of each page's and it's content to the number of linkslinking or pointing to your website coming from different credible websites. Having the added relevant content not incoherent to a glossary will create a small boost in credibility and also by linking a phrase or word from a webpage to its definition inside your glossary.

For instance, your website.e. www.xyzname.Creating online plans to benefit your comprehensive glossary of terms for woodworking will definitly create a huge sale on your website. Once the glossary is complete you can then occasionallylink to the associated terms from within the written content on your website~When the glossary is complete, occasionally you can then link to the associated terms in the written content on your website}~{Once the glossary is complete you can then occasionallylink to the associated terms from within the written content on your website}~When the glossary is complete, occasionally you can then link to the associated terms in the written content on your website}.

Okay, I see that the content within a glossary is relevant but I am not clear on why these links help?

A search engine algorithm tries to ascertain credibility in much the same manner humans do; we just take our innate calculations for granted. This is an issue of customer service. If your customer is reading a tutorial on building a rocking chair on your woodworking site wouldn’t he feel good if whenever a confusing term appeared he was provided with a link to a glossary on the site conveniently defining the term. This small convenience would probably inflate your opinion of the usefulness of the website and in-turn the credibility of the website would be less in doubt. Search engine algorithms assimilate these helpful links in much the same manner so by helping your visitors you are also helping your website.

Wait! There is another bonus to having a glossary:

As an added benefit glossary pages also have a great chance at obtaining rankings for their associated definitions precisely because they have links from relevant text pointing to them. In conclusion, a woodworking glossary is a big factor that allows internet surfers or even other websites to link to your site for a definition.

In other words, glossaries are indeed a win-win strategy for any kind of site. In fact, as I write this I can't think of a single website that would not benefit from a glossary.

Create a Frequently Asked Questions (FAQ) Page

Now that you have read why an on-site glossary is important perhaps the concept of adding a Frequently Asked Questíons section to your website is a no-brainer or perhaps not. It is my very strong opinion that if you don't have a FAQ page you should get your butt in gear and create one ASAP.

The same as a glossary, FAQ pages are perfect places to construct credibility of your web site and lay to rest the fear and concern pertaining to your product that often come up in relation to what you sell. you can have some ideas of queries of prospective customer might ask by trying to call a few clients and ask them what they are sought for prior choosing your company. I think that if you place a submission form on your contact page you will see that prospects are willing to ask you questions directly – you should always try to their queries promptly. Then put the Q and A on the applicable Frequesntly Asked Questions Page.

Yet another bonus from having an FAQ:

It is very common for the average surfer to search the web using questíons. If your FAQ uses the wording that you think your prospects will use when searching, you will have a good chance at acquiring some extra high quality traffic. Do some research using a keyword analysis tool and try to find the best wording for each FAQ.

Tips for Building an Optimized Glossary or FAQ

Now I imagine that every expert in the SEO field has a different preference for designing the ‘ultimate’ glossary or FAQ but there are definitely some important tips to keep in mind for both:

1. Keep the pages relatively short. For instance, I don't suggest having the whole FAQ or glossary on just one page unless they are both small. Limit your questions to at least 10 to 15 Q&A on every page.

2. In creating a FAQ, assign each page to a particular topic. For example, on a woodworking site the FAQ for one page might be on the installation of a wood floor and another page would be devoted to questíons on laminate floor installation.

3. Make it a point to link to a related content within your site whenever you are formatting the content of the glossary and the Frequesntly Asked Questions Page. This way if any visitors or search engines enter the site via one of these pages they can find great related reading material in a single click.

4. Always put a "back button" or a link to click on to take the user to the FAQ page or the glossary main navigation is made available after every definition and/or answer. This will create a more userfriendly navigation for your visitors to explore each resource and find a way back home or to the reading material they where before.

5. Add content to both resources whenever possible. It is often very simple to add a new definition or question and over time each resource will become more and more valuable to your users and ultimately contribute more to your website’s success.

6. Secure that the Glossary and Frequesntly Asked Questions pages are aggregated in XML sitemap in order for the search engines to regularly index the page [see Google XML Sitemaps – The Basics ]. That said, I advise setting the suggested re-index rate monthly unless the resources will be updated more often than that. Nevertheless, these pages are supposedly helpful and not mislead the main idea of the content.

Your Competitors Are Doing It or They Will

If your website lacks a glossary or a FAQ I can only hope that this article convinced you to make it a priority. These tools are important factors to the success of competitors that I have noticed in many of my analysis contracts. They are too simple to add for anyone to be without them. Even if you have to hire your search engine friendly web designer to add these resources the ends will justify the means.

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