Top 5 Tips to Improve Your Rankings – Beginners SEO

affordable small business seo – SEO

SEO or Search Engine Optimisation is the name given to the process of optimising a website to be search engine friendly. Small and large businesses are catching onto the fact that their website can hugely benefit from SEO and ranking well on the search engines

In this article ill list the top 5 beginners SEO tips you can implement very easily and will help improve your website rankings.

Now everyone has there own formula’s and tricks for finding a niche keyword or phrase, and I have bought some tools out there myself, but it seems I always fall back to Google’s free Keyword tool, they have added some features that really make this tool easy to use and extremely helpful.

Descriptive Link Anchor Text Every website uses text links in some form or another. Google and other search engines read these links in relation to the rest of your web page content and rate them based on how relevant they are. The name given to the text used in a link is “anchor text”. A big mistake people make when linking their pages together is they use anchor text like “click here” or “read more”. It is much better you use descriptive keywords in your link anchor text that are related to you on page copy and the page the link points to. For example if I was linking to a page with content about Sydney SEO and Central Coast SEO I would not say “Click here for more information” or “Read more”, I would say “Click here for more information on Sydney SEO” or “Read more on Central Coast SEO”.

Effective Article Marketing Strategies:
Not only can having the right article marketing techniques get you higher search engine rankings, it can also attract more visitors to your site. Providing quality content on your web site is an important part of having an online business. Small business owners sometimes struggle with the idea of having to be writers, editors and marketers while trying to run their business. There are professional services that can be hired to write SEO keyword articles, and market them for the business.

Now you may notice the search on your keyword has resulted in millions of monthly searches, well that is where the niche part comes in, take that keyword “skateboards” and turn it into a phrase like “skateboard trucks” or “top skateboard decks” and you will notice the competition and monthly searches will drop drastically, but you want to still want to find words that generate traffic. I tend to leave alone any keywords with less than 500 monthly searches and up to 100, 000 searches, just depends on the competition.

Name Your Page File Names There’s lots of scope for SEO around your page names. Google guidelines suggest that you build a brand, but nevertheless keyword rich filenames do well in search… if the SEO is done right. They should be based around the top level keywords for that page, there’s no reason to give pages or files random names. If a page is based around keyword content, then the filename should contain those keywords. Using my same examples as before, if my page has content about “Sydney SEO” or “Central Coast SEO” I would probably name my page Sydney-central-coast-seo.html or something along those lines. You will notice I used dashes (-) instead of and underscore (_) to separate the words. Google reads both as a word separater but dashes are more widely used.

Resource Author Francisco Rodriguez H.
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