In this tutorial you’ll learn how to find those great writing jobs using keyword research. If you’re not familiar with the ways that you can search online, here are some simple, yet important things to consider. There are 3 main keyword searching options to find great writing jobs online. These are: Broad Match, Phrase Match and Exact Match.

When you type keyword phrases into Google, you’ll notice that the search engine will give you other possibilities. Make note of these since they could guide you to even more targeted searches.

First off, we’ll look at Broad Match keywords: This keyword combination uses all the words in the search. For example, let’s say you search for the keyword: Technical writing. This brings up many millions results, which is huge. This is because the search is for both technical and writing.

When you look at the words at the bottom of the page, you might find a better search. If not, chance are your search is too broad and you’ll need to narrow your focus to get better results.

Our next option is to do a keyword search by phrase match. This is where you add guotation marks around the keyword, which makes it look like this: “technical writing” Doing a search in this way still yields millions of results, though much less than the previous search.

The other keyword research method we’ll look at is: Exact match. This is where you put brackets around the keyword, like this: [keyword] Using our keyword: [technical writing], we get over 24 million results, which is way too much. Sometimes this method can be unpredictable, as you’ve seen here.

Still, we can go even deeper, with Long Tail Keywords: This is where we really drill down and get specific. We’ll refine this search further by doing a broad match search with the keyword: technical writing jobs telecommuting. This returns roughly 80,000 or so results. If we want to narrow that down even further, we can do a phrase match search by adding quotation marks. This gives us only a few results. Be aware that this could be going too far, but I wanted to show you just how targeted you can get with your searches. And that’s it. With these 4 keyword research methods, you’ll be able to quickly narrow down your subject online.

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