Folksonomies is a current trend in the Internet. It is a tool that allows users to organize files they have uploaded online, and to easily make the content accessible to other Internet users. This method is also known as tagging. I think this is more familiar to you, compared to the term Folksonomies. This is a helpful tool for marketeers, as it allows them to spread out info about their products and services on a global level.

Here’s how tagging works: Using sites such as del.icio.us – a bookmark sharing site – and Flickr – a photo sharing site – consumers are collaborating on categorizing online content under certain keywords, or tags.

For instance, an individual can post photographs of their iPod on Flickr and file it under the tag “iPod.” These images are now not only visible under the individual user’s iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled “iPod.”

Folksonomies naturally complements search. In effect, it is currently improving its popularity. Try to search for the word “blog” on Google. You will see that there would be thousands of results with the word blog. This is made possible by tags or keywords. Probably, you will be seeing articles such as “How to launch your first blog site” or “Tips on writing blogs”. These tags eases searching of contents.

Although tags are far from perfect, marketers should, nevertheless, be using them to keep a finger on the pulse of the American public. Start subscribing to RSS feeds to monitor how consumers are tagging information related to your product, service, company or space. These are living focus groups that are available for free, 24/7. Folksonomy sites can be also be carefully used to unleash viral marketing campaigns – with a caveat. Marketers should be transparent in who they are, why they are posting the link/photos and avoid spamming the services.

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