Like numerous of our modern-day marvels, Google might be a curse as well as a blessing.

Its virtues are numerous and properly recognized, but what needs much more attention would be the fact that Google’s methodology, based as it can be on so-called “keywords” and “keyword phrases,” may encourage the type of intellectual laziness that television has now been found to perform. How?

Primary of all, understand that the web itself encourages a certain level of attention deficit disorder since of all the clicking from internet site to website. Numerous, if not most, web surfers jump around as if they were channel-surfing television, but with the internet the effects are far more pernicious since it all happens that a great deal quicker and happens that much far more often – indeed, it’s in the really nature of the world wide web and is its core strength.

But combine that with Google’s simple-minded concentrate on keywords rather than on semantics and context and you have a recipe for intellectual lethargy that will afflict even the most rigorous minds. For the narrow concentrate on key phrases is absolutely nothing but seeing what you would like to see and hearing what you wish to hear. Ever heard of that? Exactly where our preconceived notions color and outright distort the very reality in front of us.

That may be the great danger with Google, wherever a web search for a subject dredges up any number of websites that have absolutely nothing to complete using the topic but had been instead gamed – or “optimized,” in business parlance – to show up primary from the resultant listing and have practically nothing to provide but goods for sale.

It’s all fine and dandy when what you choose is, the truth is, to uncover a pair of sneakers to buy. But what should you wanted to know about the history of sneakers? Why must “sneakers” dredge up shoe stores, necessitating “history of sneakers” for any actual data?

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