SEO, or search engine optimisation, is the process of carrying out work both on and off your website to make it rank higher in search engines for the keywords that relate to the content, products or services that are offered on it. But because nobody has a complete breakdown of how the Google algorithm actually works, there are a number of SEO myths that tend to pollute the Internet.

One such myth is that of keyword density. Searching “keyword density,” in Google itself will reveal a whole host of different websites claiming different things about this so called keyword density rule. Some go as far as to give exact figures, for example that your main target keyword should make up 4% of your homepage content, for example. This is, without doubt, an absolute myth.

But what makes us so sure that there is no truth to this? Well, firstly, Google publicly asks people to make their website informative or entertaining for humans – not for bots! I don’t think humans particularly care on the percentage of words that relate specifically to your primary product or service, do you? They’re unlikely to count and even less likely to care. Instead, all they want is to read unique, informative content that tells them exactly what they wanted to find out by landing on your website.

Picking keywords that are relevant to your website will ensure that your content is enjoyable and applicable for your web viewers and appears naturally in your web content. If some reason keywords are not naturally inserted into your material it’s advisable to edit content accordingly without the worry of the keyword myth.

Google and other search engines actually disregard “keyword stuffed” content wherever they can. Keyword stuffing is completely different to creating content that is keyword rich and search engines will prioritise those that are the latter. Interesting, well structure content is what any web owner should focus on. When your web content is applicable to your visitors, well written and interesting, your SEO results will greatly benefit.

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