Getting your law firm seen in local search results is turning out to be more and more important. Close to 40% of all search queries carried out each month have some type of local intention (for example: state or city name, zip code, town, and so forth.). There are particular strategies and variables that are important in helping your law practice website perform nicely for local searches.

1. Classify Your Law Firm The Right Way

Choosing the correct categories for your firm in local listings is quite important. Quite a few firms do not devote enough time taking into consideration which category terms to use. They discount this as an unimportant step. When your prospective clients are not looking up a particular firm by name, they will first look for attorneys by type. If you don’t associate your firm with the category they’re seeking, you won’t be found.

2. The Importance of Backlinks and Citiations

Backlinks From Similar Sites: Hyperlinks are the currency of the internet. A link to your website is similar to a vote for your website in the eyes of the search engines. All things being equal, a lawyer’s website that has additional backlinks from local and pertinent sites will achieve more exposure in local search results.

Citations: Citations are references to your law firm name, address, and telephone number on various other websites. These references do not need to include a link to your website. An illustration of a citation would be an online legal directory where your firm is shown, but not linked to. One more would be a local yellow pages site.

3. The Name Of Your Law Firm

Your firm title (ie: the name of your practice) is an extremely significant component for ranking well in the local search engines. You want your title to be consistent throughout the listings along with having it include relevant phrases to your law firm’s practice. Having uniformity helps your firm establish trust in the eyes of search engines. Integrating related words and phrases in the title helps your practice get better positioning when individuals conduct searches. For example, The Law Offices of Joe Smith, based in Chicago, could create a title called Law Offices of Joe Smith | Chicago Personal Injury Lawyer. Just keep the listing consistent and simple. Don’t try to stuff too many keywords into your title.

Our blog focuses on seo for attorneys. From the basics to advanced techniques, we provide insight on effective lawyer search marketing campaigns. Have questions? Don’t hesitate to contact one of our lawyer search marketing specialists.

categories: local search,local seo,link building,citations,search engine optimization,seo,rankings,websites,optimization,google,local,internet marketing,online marketing,marketing

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