Getting The Full SEO Benefits From A Blog

Posted by May Anne Fraser | Posted in Rankings | Posted on 09-08-2011

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WordPress is one of the top Search Engine Optimization enhanced blogs that you can select to use. It is a world leader. It is uncomplicated and easy to use, looks good and above all is 90% Search Engine Optimization ready out of the package.

This is part of a series of tip articles just about using WordPress for leveraging on SEO.

Tip: Make sure the blog is on YOUR site

So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.

If you are using your blog to enhance your SEO then you HAVE to place your blog on your web site – it cannot exist on a different website.

Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your site but they are unclear from an SEO perspective. If you want to have the blog content 100% connected with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently on WordPress.com or Blogger.com then consider speedily to move it and it’s contents to your physical website. Shifting a WordPress.com hosted site to your own WordPress site hosted by you is easy – do a database backup and then set up WordPress on your internet site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you need to learn how to do this then just Google – “moving a blogger blog to wordpress” and you will get some good hints on how to do this.

One fundamental matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.

We have had clients who had great ranking have their ranking drop through the floor when we added a large blog. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimisation optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

Are you determined to give your website the SEO advantage? Get dependable SEO service to get a boost in search engine ranking today.

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