Websites can be easily found on Yahoo, Google, MSN etc., what’s difficult is knowing how to begin so that your website could be one that is looked up through these search engines as well. Following a few tips can help. If you have an existing website/domain do not invest in a new one while redesigning it or try to redirect the old domain to the new one. Search engines lay great emphasis on how long the domain has been around for. If you are forced to change your domain be prepared to loose a bit of traffic for maybe weeks, months or more.

Your target audience and not the search engine should be the base for you to optimize your site. The target audience are people who type keywords in the search engine, search box. If you are sort of hazy about who your target audience are, look for demographic info online or visit forums, various sites and communities where you target audience hangs out and get information to use for your copywritting and research on key words.

Wordtracker or Google’s Keyword Tool are good tools that will help your research in finding the optimal phrases. ‘Hotel’ or ‘vacation’ are general keywords that do not in any way indicate what your site is about therefore refrain from choosing these type of keywords. There should be various categories of keywords in the navigation and architecture of your site. Let’s say you sold toys, your site visitors might look up your products and services by specific age (toys for a 2 year old), by various types of toys (preschool, soft toys), material (wooden toys / battery operated toys)etc. That means the key to your keywords must be categorization.

Search engines cannot search your site or fill out forms or menus and javascript links make sure to have HTML links on the main navigation of all pages, linking to the sites top level pages and from there linking them to individual products and services pages. Do not add links like ‘click here’ on the portion that is click-able. Site visitors should not be kept guessing of what they will find if they ‘click’. Describe with very graphic links and text.

While writing alt attributes and anchor texts be descriptive about the page by using main phrase keywords. Your copy must be filled with keyword rich phrases and yet make site visitor connect emotionally. Search engines place a lot of weight on Title tags. Include the keyword phrases from your copy in your Title tag. This information will be seen in the search engine as your site’s click-able link. It should be a combination of keyword phrases that are used for search and accurate reflection of the contents on the page.

Successful optimization campaigns on search engines are dependent on linking of other sites to yours. High quality, useful information must be provided by you. No site will want to associate with you if you don’t do this. When you trade links make sure not to link your site with lousy ones. Concentrate on increasing traffic, conversion and sales on your site instead of rankings. You can add new content, if you think this will improve your site’s usefulness. Do not add irrelevant information for fluff.

Ever notice that free classified ads are fantastic for increasing traffic with hits and sales and selling affiliate products. Classifieds and free local advertising are the future of listing products online.

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