While hiring a SEO (Search Engine Optimization) company remember you can save time and improve the site or risk damaging your reputation and your site. Research before you hire. Many SEO agencies provide structure and content review of your site, give advise on the technical part of web development, help with content development, help manage campaign of business development online, research keywords, offer SEO training and provide their expertise in specific geographies and markets.

Google search result pages are paid advertisements or organic search results. But simply being a part of the Google search engine will not have any effect on your site’s presence, this is made quite clear by Google. They strongly recommends that you educate yourself first, by checking out Google Webmaster Guidelines and Google 101: How Google crawls, indexed and serves the web before you use their search engine to look for a SEO. These sources are always free.

Planning to put up a new site or redesign the existing one? You’d probably like to hire a SEO. They improve sites even existing ones. While speaking to them you can ask the SEO to show examples of past work or share success stories. Check to see if they follow the Google Webmaster Guidelines and if they’ve offered advice or any online marketing services to complement the organic search business. Question about the expected results and it’s timeframe. Ask question related to their experience in your particular kind of industry, city or country.

Check to see if they have developed any international sites. Look at their top SEO techniques or what is the duration of their experience in this business. Get clear answers about how they will communicate all site changes that they make with details, recommendations and reasons behind the changes. Do not open mail that comes from web consultants and SEO firms our of nowhere. Guarantee of the #1 ranking cannot be given to you by any SEO company on any site engine. Beware of SEO companies that do not clearly explain their intentions and act secretive.

Schemes that suggest link popularity and free-for-all links offered by SEO companies are a useful excuse. Don’t waste your time. Research the SEO company’s background thoroughly before the hire. Question and understand well where the money is going. SEO companies that own shadow domains and doorway pages are to be avoided. That indicates a rogue SEO. Other signs to look for are offering to sell keywords for the address bar, if they are not able to distinguish between search result page ads and the real search results, if they use obscure, long keyword phrases and guarantee the #1 ranking.

Avoid them if they have multiple aliases while operating or if they try to gain traffic from search engines, scumware and spyware that are fake, check to see if Google has them listed or if their domain has been removed by Google, if they ask for root access to your servers or ask you for your FTP account information. Online complaints can be given by visiting http://www.ftc.gov/ and then by clicking on “File a Complaint Online,” or call 1-877-FTC-HELP. If your not in the United States, please file at http://www.econsumer.gov/

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