When we talk about search engine optimization, there is one important factor which out ranks all the other features. There are many people who don’t believe this. You could get great advice and information from the sources like blogs and forums etc. which I consider that don not hold great significance in SEO, but as far as my experience of 5 years in the internet marketing field, I am sure that the most vital factor is: Links.

Usually, the ranking of the search engine directly depends on the number of links. More the links for your website there creates a positive effect on the importance thereby resulting in high ranks of your website in search engines. That means it reduces the time you spend on doing on page optimization. This is because you have attained a significant rank in all the search engines. Adobe Acrobat Reader page has been found as a very good illustration of this.

The illustration is a very good example as if you write “click here” on the search engine Google then it is the Adobe’s page that is seen first on the window thereby moving ahead of those entire websites that use “click here” accurately as their title along with moving ahead of the industries who are recognized to be optimized with the phrase “Click Here”. So, what will you analyze from this as whenever you open Adobe’s reader both these words are not seen in the text or the source code?

From this, after a long time many savvy SEO experienced people have identified that the back links is the vital factor to achieve good rank in search engines and particularly Google.

Another text also plays a major role and should not be neglected. Many different search engines along with Google use this to know the relevancy of your website from the keywords. Search engines including Google do not like if you try to make use of the same keyword in all the back links. They would either ban or spam your website. So it is preferred to use the related keywords for 30% of time and the major keyword 50% time after that use the website name, entire URL link and after that use phrases like visit site etc to have some difference.

Another factor to be considered is what is the source to get such back links? Though, Google chooses only certain selective links whereas other search engines like Bing and also Yahoo contribute a lot to achieve high rank for the website.

Although, it is not at all good to use the same keywords in all the back links as there is a great value of this which should not be ignored. This might result in ban of your website not only by Google but also from other search engines.

The other vital factor to think about is from where to get these back links. Yahoo and Bing play a great role to the rank of a site whereas Google appears to be somewhat selective as to which of the links count. Hence, from the above discussion, it is better to rely on the directories for the back links that would help to attain high ranks in Yahoo and Bing than to choose Google. Therefore, if you choose Google then simply concentrate your efforts on getting good quality back links than trusting on the directories to attain high rank.

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