Smart Internet Solopreneurs Are Getting Reading For Next Year By Learning How To Market a Book Fast and Increase Profits

Posted by | Posted in Uncategorized | Posted on 10-12-2009

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From One Gutsy Online Solopreneur to Another

During a recession like this, learning about how to make more money is often the highest reward experience for every corporate executive.

How does this happen? Well, it is no surprise that the absolute top way that is discovered for the entrepreneur to change for the better is to market a book and make it a bestseller.

Congratulations, you’ve decided to publish a book…that’s great! Being a bestselling author can gain you recognition and help your business attract ever increasing numbers of customers If such things are your only reasons, then it would be important to learn to market your book fast. But you might miss one of the best reasons for having a book if you just concentrate on getting it done fast. That reason is to make money

The quick and easy way to attract more recognition and clients is “slowing down and taking the time to create a bestselling business around your book”, says business adviser to authors DrProactive Randy Gilbert. DrProactive says you will end up with a more money, a better book, and a continuing stream of revenue that far exceeds what you would have otherwise made with just a book.

It can make you a bestselling author, and a millionaire at the same time, which is why DrProactive named “bestselling business”. Getting busy and starting to write and market a book that has a business built as an integral part of it, is super important.

There are a number of components that can help market your book successfully, no matter what its subject. If you want to sell lots of copies and make it a bestseller, then some features are essential. Everyone knows that in order for your book to be sold in retail stores, it must have an EAN barcode, an ISBN number, and certain bindings and features.

However, if you add certain less well known features to your book, you will hugely expand your book’s marketability. Did you know that there are a few common features in almost every New York Times bestseller? You can take advantage of the marketing research of the giant publishing houses to help your own book sell more copies.

Below are 7 of the top book features that will make your book much easier to market and promote to bestseller status. When you incorporate these features into your book from the beginning, your book will have an enormous advantage over the other books on the shelf.

Feature 1 – Choose a powerful theme and build it out. Give your book a zesty title that grabs attention. Outline your book and be specific with what you want in it so you attract the right people. Don’t just grab a bunch of your best ideas and slap a cover on it. You may get a book written quickly, but it probably won’t sell very well. You need a book that you and others will be excited to market.

Feature 2 – Become known as the top expert by collecting stories from others. Ask people to share a personal story in such a way that it has a self-help element. You’ll reach a bigger audience if each story provides benefits and helps the reader to see how they could apply the lesson to their own situation. In every story, you should mix in Tips, strategies, insider secrets, specific examples, and important resources, whether they be from you or someone else.

Feature 3 – You can build in marketing value by quoting the top people in your field. Each quote should be selected to fit in the topic and message of that chapter. Consider using quotes from “live” people who might be flattered enough so that they tell others to buy it and help with promoting your book to their customer list. And, they might even buy some for themselves to give away to colleagues and special clients.

Feature 4 – Be proactive in asking for interviews and endorsements, and selecting a great person to write the Foreword of your book. Use interviews with experts to get topical examples for your chapters of the book, and get audio or video clips to use for promoting. Your book will have greater authority by including interviews and endorsements from experts.

Feature 5 – Give credit to the individuals and groups who helped create the book. You might also seek a corporate sponsor who might fund some of the expenses in exchange for a prominent mention in the book. Finding a partner to sponsor you in your book promotion is often very beneficial.

Feature 6 – Add an index so that your book is easier to read and use. This feature will make your book much easier to sell to libraries which will enlarge your readership and help you draw more customers to your website. Yet this feature is often ignored in the book writing process.

Feature 7 – Make a list of associations, organizations, services, agencies, and other professionsals in fields around the subject of your book, and include it in your book as a topical rolodex in the resource section of your book. This feature will help increase your audience, and give those listed in the rolodex a reason to help you distribute and promote the book.

Extra Feature – Include a bibliography. Many people want to buy copies of books that reference their own book in a bibliography. Also, it makes your book more attractive those doing research. Be sure to include the books from any experts who contributed stories, interviews, or examples.

ACTION STEP:

Add in as many of the above features as possible to your book. Put emphasis on the features that cause other people to want to help promote the book for their own sake. This makes the Law of Reciprocity work for your benefit because as they are helping themselves, they are also helping you, and vice versa.

If you want to know more about how to market a book that produces revenue and becomes a bestseller, then you must use the secret recipe that top authors use to achieve that goal. Choose to use the Key Factors outlined above and keep your eye on the ball, and you’ll knock it out of the park

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