The Key Factor To Create Successful Tweets
Posted by | Posted in Uncategorized | Posted on 29-05-2010
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There are only two feelings that are at the root of every human action. To put it a different way, there exist only two things that motivate every action that people perform. Those emotions are fear and desire. People either do something because they DESIRE something – monetary welath, a relationship, a sense of being fulfilled, respect, peace, power, etc. Or they could do them because they FEAR losing something precious or valuable that they have right now – money, a relationship, fulfillment, respect, peace, power, etc. At first glance this concept appears too all-encompassing, but if you think about it, you will realize every action does actually revolve around those two emotions.
So… if you want your Tweets to get attention, it makes sense to keep those powerful human drive factors in mind. That’s the “secret” to constructing attention-getting tweets. Below are 3 examples of Tweet Formulas that trigger these emotions in people:
1. The “Other Guy Knows a Secret That You Should Know” Formula: This method is particularly effective when this “other guy” is a celebrity. It’s extremely enticing to many people to figure out how to do, be, or acquire what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.
Tweet Formula: How (name of celebrity) (does something) and you can, too.
Sample Tweet: How Jennifer Aniston loses weight while eating whatever she wants… and how you can, too.
Sample Tweet: How Donald Trump creates wealth while playing golf… and how you can, too.
2. The “Your Problems are Caused by Someone or Something Else Not Known By You” Formula: We all fear the thought of a person or something unbeknownst to us creating problems for us.
Tweet Formula: Is/Are _________ making you sick?
Sample Tweet: Is your house making you ill?
Sample Tweet: Are your eating habits causing you to become overweight?
3. The “What You Have to Find Out Right Now” Formula. People do not like being put off guard or being embarrassed.
Tweet Formula: ______ questions to ask your ______ before it’s too late.
Sample Tweet: Five questions to ask your tax preparer… before it’s too late.
Sample Tweet: Seven things to ask your child… before it is too late.
So, you get the jist. Understand psychology when you tweet. Appeal to common basic human motivators, specifically fear and desire, and you will get a lot more attention and reaction to your Tweets – and successfully do whatever you want to do with Twitter.
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