PageRank is a rating system for how important a web page is on the World Wide Web. It’s like a popularity poll. When Page A links to Page B, Page A is casting a vote for Page B. The importance of a page is based partially on the number of votes it gets. But, unlike in political elections, some votes are worth more than others. The importance, or rating, of the page that casts the vote (Page A in this example) determines the value of the vote itself. The importance of a website, its PageRank, is based largely on the number of votes the site has plus the importance of the votes.

Keeping pace with changing world

However the world around you is changing every time and it is necessary that you remain updated with the latest information and new contents in your releases and web pages. Of course the professional press release service could initially help with a tip or two and get you better recognition for the time being. Yet even such professional people would be unable to help you if your contents are not new and updated and if you do not post them t regular frequencies.

Stand out in the crowd

You have to stand out in the crowd to make your website recognized and relevant for most of the viewers on the web. This requires refreshing the page contents at regular intervals. This will boost up the SEO project and your ranking on the search engine result pages. Ask any professional dealing in press release service and they will tell you that chronology as well relevance form the core of any search engine optimization process.

Regular updating is essential

No website that will remain static without any updating for long time would appeal the viewers and thus the traffic movements would be less in comparison. All the leading search engines look for fresh, relevant, and highly informative contents. One would certainly not look for the contents that was relevant five years ago while searching on the web. They will always like something that is closest to the current time and state of affairs in any field.

It is better to have the keyword in the domain name. Consider the Sony camera example. We can have many websites such as forums and camera forums, they might say I bought the Sony handycam and the Sony website is sony.com. They’re shooting a whole lot of links all over the internet and because that is a big brand name there are going to be hundreds of websites all linking back to the Sony website, all saying Sony. So there’s a pretty good chance it is going to rank for Sony camera. I’m sure people will be linking to Sony camera. So the Sony website is probably going to rank number one.

That’s why we&’re going to have a better chance if we go for the longer tail keywords. If you remember back to the way Google works, Google will rank your website based on a few things. First, what the web page says, so you want to do all the on page optimisation and second what other people say about your website. We might be able to rank for Sony camera handycam xpf250 hybrid because there may not be too many people linking to the Sony website with that keyword. But I think we could try and rank for that because we could build a page that optimized specifically for that keyword and then also via a link to that to say exactly what we want it to say. Keep a look out for more How To SEO articles in this series

Resource Author Francisco Rodriguez Higueras
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