The percentage of the number of times that your targeted keyword is mentioned in your web page when compared the total number of words is the SEO keyword density.  It is important to realize that the spiders of search engines index a particular web page based on those words or phrases that have the most number of occurrences.  This is one of the primary ways by which the search engines are able to discern the topic or focus of the content of your web page.  Thus, one of the key strategies for enhancing the position of your site in the search engine results pages (SERPs) is through the SEO keyword density.  Aside from the density, the location of the keywords on the page is also vital. 

However, there is also such a thing as overstuffing of keywords.  The different search engines vary with regards to their rule on the maximum keyword density that is permitted or they will not include the URL of your web page in the SERPs.  The top ranking search engine Google is the strictest when it comes to the maximum allowed keyword density.  While the other search engines can let you have an SEO keyword density that is as high as five percent, Google will only permit a density of two percent.  It is advisable to abide by Google’s maximum density of two percent and to ensure that your website visitors who are potential clients and customers can easily read your web page’s content.

It is also important to take into consideration the size of the keyword type and whether the word is italicized or in bold face.  Another factor that could influence the rank of the web page in the SERPs that emerge when someone searches for your targeted keyword is the presence of the keyword in the page title.  An important rule to follow when using the SEO keyword density strategy is to focus only on one keyword, especially if it is very competitive.  

It is also essential to make sure that the title for every web page has your targeted keyword.  It is also advisable to have a site map that connects the different supporting web pages to the main page.  The anchor text for the links that lead to the main page should contain the targeted keyword.  Finally, it is also important to have linking partners who will have links on their own sites that lead to your main page. Stop by http://ArticlesOnTap.com for more information.

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