Three Solid Local SEO Practices To Put More Punch In Your Business
Posted by Jason Marz | Posted in SEO Tutorials | Posted on 05-07-2011
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Since location based marketing seems to be catching up, it also appears that local SEO is becoming more popular. In this article, we will analyze three local SEO ideas that give great results so you can ensure your business ranks highly in the SERPs for the keyword of your choice.
It’s important that you get on Google and get your offline business profile made so it’ll be in their database. The first thing is registering and creating your profile, but before it gets listed they’ll need to verify your offline business address by phone or mail. When you’re doing this, you’ll see that there are not a whole lot of business profiles listed. Don’t overlook something like this as it will contribute to your SEO campaign.
They should simply be treated as part of your business, because that is what they are. As a matter of fact, it is an excellent opportunity for you to make improvements to your product or service to make your customers happy which will also make your reputation better. Secondly, go ahead and upload relevant pictures about your business. First impressions are important, and so your profile will create the first impression of you and your business to a lot of people. Pictures tell a lot that words cannot, so be sure to use good photos that are positive. We also recommend that you only use your own pictures, or those of you that others have taken. Just remember the most important thing about your pictures is they don’t look cheap or that you didn’t care what you uploaded. Good, decent quality photos that are clear will suffice. You know what appeals to people: trust, reliable, professional, etc.
Additionally, you should make sure to add to your website a local telephone number. Make sure you’re mentioning your number in text because the search engines can’t read it then. You should feature a real number to show you are a real business, meaning that 800 numbers are out.
Why not? The problem is they don’t clearly indicate your location on their own, even if they look great and professional. Thus, you should ensure your number is completely real.
All in all, from the above tips we come to the conclusion that local SEO is just starting to grow and there is a lot more to come with new location based services being launched. It will take you sometime to really take advantage of this type of SEO on a local level, but once you understand that dynamics there’s absolutely no looking back.
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