A large number of seasoned web marketers who get the bulk of their traffic from search engines think Twitter is a total waste of time. But they may not be able to ignore it for too much longer now that Google’s Social Search is a factor. If you don’t know what that is, it displays search results from people with whom you are “friends” on social media sites in a different location on the bottom of the first page of Google results for any given term. What’s your social circle? It includes anybody you are connected to via social sites, such as Facebook, Mixx, Twitter, Google Friend Connect on blogs, and many other social media sites. Your personal sites and blogs can also be included in the results. All you have to do is add your social site profile locations, blogs and sites to your Google profile to give all the people who follow you the chance to access your URLs when doing relevant searches.

This innovative new approach by Google, plus the fact that Twitter updates are now being indexed in Google’s regular search engine results, are why I’m so gung-ho about using software to get followers on Twitter to market my various Internet properties. The software makes Twitter account management simple, helping me to have an active presence on the site. Because of this, my Twitter posts are ordinarily indexed, and I also have more material for the social search engine results. So even though I get very little traffic from people actually clicking through from my Twitter page, Twitter generates traffic to my sites and blog through these alternate ways. And that traffic has the potential to increase over time as the PR on my Twitter account increases, causing the rankings for my tweets to be even higher in the regular search results.

Although it’s not as essential as posting links on social websites sites like Twitter, I also like to make sure all my social accounts look professional. If you use social media sites for business marketing, then that is a must. To do this, you can access clipart and manipulate it in a variety of different applications that make avatars. (Icons or avatars are those little images, usually in a square format, that appear next to your name on social media sites. You can make them from clip art or photos, or a combination thereof.) I’ve generated a lot of different images this way. Having diverse images has allowed me to separately brand my online businesses, because I can get as many different looks as I need. You would be amazed at how influential those small images are. After all, that’s way folks get to know you on social networking sites.

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