Internet web video is fast becoming an all essential tool in promoting your business on the Internet. Updated and less expensive equipment is making it easier for the small business owner to create the own Internet web video within their budget. But for many small business owners, the biggest challenge is how to find topics for their Internet web videos. Below are some techniques for finding the topics to feature.

1. Keep it Simple.

Choose specific video topics for your Internet web videos and prioritize them. Make sure each video topic is specific and won’t contain too much information. Your viewers will lose interest. You goal should be to make simple short videos – and a lot of them!

There are essentially three main categories that almost all Internet web videos can fall into, including those that are educational (step 1,2,3 how to videos), timely (breaking news) or entertaining (for fun). If you run into challenges thinking of topics to present on your Internet web video, ask yourself three questions:

What can I educate people about in my industry?

What is happening in my industry that I could make a comment on or report as news?

What do I enjoy doing that would entertain others on video.

Using this process, you will probably find more than enough topics that can promote your business through video.

2. Keep the Video Length Short.

In today’s multi-tasking age with numerous distractions competing for a person’s attention, five minutes is about the maximum you can expect a viewer to pay attention. Better yet is if you can state your point and message in as little as 30 seconds. The shorter you present your quality content in you Internet web video the better.

3. Outline Your Presentation.

Because time is a factor when producing internet web videos, every second of your presentation matters. But avoid the temptation to script every word of a video presentation. To be honest, most business owners would never produce a video if they had to memorize a script every time they wanted to make one.

There are many outlining techniques you can use, all of which are similar to the strategies used for impromptu speaking skills. I would like to suggest you try just one simple outline for presenting your video topic:

a. answer a question or your view of a problem in one sentence

b. share a short example of why the topic is important

c. give a step or sequence of steps that can be taken right now to move toward a solution

d. restate your answer to the question

e. challenge the visitor to take action with the steps you’ve just revealed

Internet web video is an ideal vehicle to promote your business to its fullest potential. It can be a lot easier to find good subject matter for your Internet web video if you follow the suggestions above. In no time at all, you will be able to create and post as many videos as you have the time for. Good luck!

Marty Dickinson is an author, speaker and owner of a small business just like you. He has had failures and successes using online web video to promote his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more tips and strategies on how to promote your business through Internet web video.

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