SEO is now a huge industry sector in the online world and this can be seen by the fact that global ad spend is now larger online than offline. Even though this is no directly about SEO (Search Engine Optimisation) you can see that many companies utilise this form of business promotion.

Staying current with SEO and the impact it has on a business is a crucial step for Web Designers, as this industry continues to grow. Like with many industries your competitors may already be ahead of the game but if you are a freelance worker or small company you should have the flexibility to catch up with them. By knowing more than the standard web design group with your SEO knowledge then you will be more appealing to potential clients.

Incorporating some basic SEO tactics you will be able to have your website designs be found more easily by others. Here are some simple things you can do to add a touch of SEO to your website designs:

1. Validate your code to W3C standards for both CSS and XHTML. Not only does this mean your website will display correctly on all browsers it will also assist the search engine spiders when they visit your site. In addition to this it also opens up the opportunity to submit your website designs to some of the top CSS design galleries, which in turn will give your website more exposure.
2. The speed of your website is crucially important and can determine the success or failure of your website as a whole. On top of this the speed of a website has now become a ranking factor in Google. Taking the extra steps such as compressing images, GZiping text and combining CSS as well as JavaScript files will all help to speed up the website you are working on.
3. Use Google’s keyword tool to determine the most common phrases that people use to search for your clients website. You can make your website easier to find by using some of these keywords in the titles of your web pages. On top of this it will be clear to both users and search engines what market you clients website is in.

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