You Can Own Your Hometown Using Local SEO
Posted by Jason Marz | Posted in SEO Tutorials | Posted on 17-05-2011
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Local SEO is turning out to be hot and happening nowadays, especially with the location based marketing catching up. This article will offer three efficient local SEO strategies that will help grow your business’ rank in the SERPs for your keywords.
The most important local SEO tip you will ever learn is to start thinking like your customer. To understand the way your customer searches online you need to look into their mind. In other words, you have to look at what a person would enter into a search box when they are trying to find your site and the products you are selling. Let’s presume that you run a furniture company that offers various types of furniture including tables, cupboards, sofas etc. However, your specialization is office furniture so if someone enters “table” into the search bar, will they be able to find you? Will that be a good match? Most definitely not. On the other hand, a suitable match would be “office computer table.” Don’t be tempted to use broad keywords as they might bring in plenty of traffic but their conversion rates won’t be all that good. You should, instead, opt for keywords that are not quite as popular but are more targeted and offer a greater chance of bringing in a customer.
If you want your site to be recognized on a local level then you need to be open about asking for reviews. If you don’t employ this tactic, you will be missing out on a lot of great opportunities. Most sites on a local level are absolutely fine with you communicating with your customers and asking for a review. So, why shouldn’t you enjoy all the advantages of this technique?
Lastly, make sure to add a local phone number to your site. If you mention you number in text, the search engines won’t be able to read it which is what you want. 800 numbers are out because you should have a real number proving you are a real company.
You need to ensure that you are also building lots of backlinks to your site from other websites. This is a powerful strategy because the search engines will rank you higher the more incoming links you have from other sites. Your site will be considered an important resource for a particular location for a certain keyword. Thus, it simply makes sense to get as many backlinks as possible from reputable site that are based in the same area.
This article proves that local SEO is vital if you want to get localized and high converting traffic. The biggest benefit to this form of SEO is that you don’t have to deal with a lot of competition because you aren’t facing big sites from all over the world making ranking a lot easier.
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