If you have a well established blog, you may well want to earn money from your hard work. Advertising is one of those methods that can generate lucrative income, of course depending on how big your blog is. Follow these simple tips to attract more ad buyers to your blog.

1. Throw up a free bonus ad – By putting a free advertisement on your site, you may not only encourage similar ads or competitors to that product, but the company you added for free may decide to advertise with you. Ask for full disclosure of the performance of the campaign in return. (Total clicks, total purchases etc. ) Key points. Put the free bonus up with a direct URL without tracking tags or affiliate tags.

2. Don’t use Google AdSense on your site – OK, this could be the most painful one for most people especially if you are generating a few hundred bucks a month from it already. But Google ad sense devalues your site and makes it look unprofessional. You have to ask yourself, “Do I want some real revenue from my site or Google’s table scraps.”

3. Focus on a specific topic and try to become an authority figure – Try to spread your opinions and research by contributing articles to blogs, newsletters, online magazines, and other things. Try to get interviews by other bloggers. You want to prop yourself up on a pedestal so that you look worthy of having advertisers on your blog.

4. Keep your blog professional – Try not to talk about yourself too much. You do not want to scare your advertisers away. They’re looking for a blog that is for a specific topic or industry. That means they want you to talk about it otherwise it will not feel like they’re advertising on a blog that really has a topic or goes within an industry.

5. Think of your blog as a business – Monitor your traffic and webpages with conversion ratios in mind. Set up auxiliary streams of income (Job board, online stores) to improve your site’s perceived income value.

6. Hire writers/guest bloggers – Once your blog has grown huge, I recommend you to hire writer/guest bloggers so you can focus on strategic planning for your blog. Multiple writers will also help establish your blog as an online publication or community blog. Think Mashable.

Building advertising partnerships with traditional media and online businesses is an effective way to generate a substantial amount of regular income from your blog.

Nik Imran is the author of IMakeABlog, a blog that provides guide on how to make blog. You can check out one of his article on how to install themes.

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