A smart move to draw business prospects to your website is by search engine optimization.

SEO strategists ask themselves the same question, what the best way to find the terms my customers are searching for? For example, a customer wants to search for a law firm somewhere in Perth, Western Australia and you own one in there. The way you optimize your site affects how prospective customers will find your site by using the term “Western Australian law firm” or “Perth law firm”. If most clients find your site easier using the term “Western Australian law firm”, then you can use that term more often in your additional content. If by opposite customers are finding your website using the more local term “Perth law firm”, then create more content covering local topics.

Two techniques are used by internet analytics programs and they are: 1) Javascript snippets inserted on a website’s HTML code; 2) log files which are internet service provider records of a website are analyzed.

How much does a basic analytics software costs? A simple program that gives stats about subjects that range from how many people visited a site per day to the search engine terms people type into search engine sites to find a website costs $4-$20 per month. You can find these programs by entering “search engine analytics” in most of search engine websites. More advanced web analytics programs, that can tell how many repeat visitors a website gets per hour and how far they go down every page, range from $100 – $3000 per month.

Google analytics is a free analytics program which SEO Perth highly recommends for most websites and you can get it by searching for “google analytics”. It takes less than one minute for you to sign up for a free Google analytics account and use the program to analyze pasted snippet of Javascript code into each page you want analyzed.

As soon as you know the kind of search engine keywords you’ve already received, you can capitalize on those information in paid search engine terms/advertisements from Yahoo, Bing and Google. Having three visitors per day for the term “Perth law firm” can be a good illustration. Also, if Google advertisement cost for the keyword “Perth law firm is $.50 per click and Google perceives that 10 people type in that keyword term each day, you can then increase targeted traffic to your website for $5.00/day. If one in 10 visitors to your website becomes a customer, you revenue from search engine marketing tactics could be more than a thousand percent. Even when only one in one hundred website visitors to your website turns into a customer, your revenue can more than double.

The value of having a web analytics program is undisputed. The hard part is determining whether a free program such as Google Analytics suits your needs or you would be better served by a more expensive program ranging from $20-$3000. The needs of most small business sites are probably met with inexpensive analytics programs showing the number of visitor a site receives per day, the search engine terms those visitors used, and how long they stayed on the site. Larger websites should consider the advantages of getting more revenue by getting more nuanced details about website visitors since they get thousands of web visits a day. In either case, every small business’s capability to boost its websites will depend on developing an excellent web analytics program. Document: mcpmhk21

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