Site design and keyword selection seem to regularly get overlooked when dealing with SEO. Everyone wants to make money, build links, increase traffic and add content. So do we, but without a good blueprint, your success is going to be held back. A good gameplan will allow you to put together your campaign properly. Even if you already have a site built, revisiting a few of these basic principals will allow you to go back and fine tune things to work with a higher success ratio.

The first thing you need to do is come up with as many ideas as possible. Type in a notepad doc a list of keywords and keyword phrases. Go ahead and make as large of a list as you can, but for this demonstration, I am going to use a sample list for one of my sites that talks about creating a blog.

Now we will use a fantastic tool to look at how to choose good keywords. This is a free tool that is fantastic and part of Google Adwords. It is the keyword tool, if you have not used it, you should go check it out now. Search for “Google keyword tool” if you haven’t signed up for Adwords. If you do use Adwords, you can click on “tools” under campaign management, then choose “keyword tool”. It is a wonderful tool, and it is free.

Take your list of keywords and paste it in the box marked “get keyword ideas”. For this excercise, I used internet marketing services. It may not be directly related, but it will be a good example to look at for our purposes. The tool will take a couple seconds while it is thinking, then spit out a list for you, potentially large. This list may look something like this (but much larger depending on how many keywords you use):

• internet marketing companies
• strategic internet marketing
• global internet marketing
• internet marketing definition
• internet marketing promotion

The perfect thing about this tool is that it lets you to see the volume a keyword phrase is searched for on Google. Also, it shows you by a bar graph, how great the competition there is for that chosen term. In this manner, you can get a reliable idea of your search volume and how hard it should be to rank high for your chosen term. If you would like more info, please feel free to download our free seo book. This seo ebook will walk you through the entire optimization process one step at a time. Not to mention, it is completely free!

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