At a time like this, when conspiracies tend to be plentiful, can we be forgiven, as search engine marketing promoters, for thinking that the main search engines will not be particularly interested in providing us with particular elements of information? Is it feasible that they don’t really want us to learn how many backlinks are pointing to our site, worried maybe that if we are provided with the correct details we might attempt to scam the system in some way? If you’re involved with search engine optimisation, then you definitely have to know at this point that the amount of links which you have linked to your site is a critical part of the internet business. Indeed, some people may claim it is the most important element, bar none.

SEO is a way of persuading search engines like Yahoo that your website is very useful and really should be returned to people, as an option to keep in mind, whenever they are trying to find good information. Search engines do use link details to help them determine this effect. For them, the greater the number of links pointing to your website, so long as they are from appropriate and authoritative websites, the better.

We’ve come to think that Google, in particular, isn’t interested in supplying us with an exact listing of links. After all, with a do a search for links from this engine you find a very imperfect impression. For a company that offers a lot of essentially beneficial resources to aid all of us as Internet marketers, it’s definitely apparent they don’t want to trust any of us with this kind of knowledge anymore.

Even though we all know that Google is certainly the most dominant online search engine available, until recent years we’ve been pretty content to use Yahoo’s Site Explorer tool especially, to get us a much more accurate idea of the amount of links to our websites. It’s peculiar indeed that we are attempting to rank well on Google but using Google’s main competitor to find out just how we are doing.

Sadly, it would appear that Yahoo Site Explorer is going down the same path as the dodo. After joining with Bing, the new conglomerate is taking a leaf out of Google’s book. They’ve determined that we are not capable of dealing with the information that they were giving us in relation to our links and so are not doing that anymore.

Now it seems as if we are going to be required to use certain different tools or SEO services and figure out the information they will give to us. Even though we might not be able to find this information from the search engines anymore, or from the horse’s mouth if you will, we will have to make do with the unfortunate fact that the information that we do acquire by using various proprietary solutions could be as much as 6 weeks out of date.

It seems like physically taking one step forward and two steps back, doesn’t it?

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.