Your About page is a page that explains who you are, what your blog is about, and how to contact you. If someone is new to your blog, they’ll most likely click on your About page to find out more information. Likewise, if you’re passing out business cards at an event or conference, when people return home and check out your blog, they’ll likely click on your About page first just to get a feel for who you are. These days a blogger can’t ignore her About page. It’s your online resume of sorts; your virtual “How do you do?” Whether you’re using your blog as a way to attract PR and marketers, a resource for your new book, a way to attract publishers, or just as a hello to new visitors, you need to put some time and effort into this page.

What should a basic About page include?

1. Your picture – Having a picture of yourself in the “About” page is important. It helps you readers connect with you better.

2. An overview of your blog – What is your blog all about? Share them with your readers here. A good way to write is to start off with an elevator pitch (short description of what your blog is about) and then expand the explanation.

3. Contact information – Your readers want to have the feeling that you’re within reach. Of course you should never publish your email address directly into your blog because there are spambots that harvest email addresses. You can use a contact form. Or you can put an image of your email address into your blog, so it can’t be picked up by spambots.

4. Share interesting information – Have interesting stuff you want to share with your readers? This is your time to shine. Just make sure you don’t end up getting overboard.

5. Write in first person – I recommend writing in first person rather than third person to be more personal with your readers. Also, writing in third person is rather weird, if your blog is still small. This is because most readers would assume you have written it yourself.

6. Your goals – This can be your goals for your blog, your short- or long-term goals for your life (if it’s related to what you blog about), or just the goal of the About page (to introduce yourself or encourage people to contact you or whatever).

Think about the last time you read a book – chances are you checked out the author’s bio and maybe wanted to see his picture in addition to the bio. This helps you get a feel for the person writing the words you’re reading, helps you feel more connected to the words, helps you to care about them more deeply than if you were reading an anonymous person’s post. So remember to get your About page up if you still haven’t.

Nik Imran is the creator for IMakeABlog, A blog that provides guide on how to make a blog. Besides blogging tips, he also provide blogging tool reviews. You can check out his thesis review to learn more.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.