Does it bother you when you’re looking for a product to buy and you get routed through several web pages before you even see a picture of the product? Nobody else likes it either. If you want visitors to turn into customers, creating an eCommerce website development that is easy to navigate is of paramount importance.

Think of the navigation that’s on an airplane or on a ship. The navigational system lets you know that you are heading where you want to go. It must, of course, alert you when you’re going in the wrong direction, too.

You can use site maps for navigating your website. This useful feature gives a breakdown allowing the visitor to understand where information can be located. There will be a variety of headings and hyperlinks pointing to those locations. Visiting a site map can take the customer to the general area or the specific place that they want to go.

Listening to online business marketing experts, we find out that a general rule of thumb is to ensure that the visitor takes less than three clicks to get to their destination. A customer who has to click more than that will find a website that does work within this rule. Poorly navigated sites lose plenty of business before their product is even seen.

The distance between your homepage and the product location must be very short. Set up your site so that it has drop down menus, is easy to read, has well labelled buttons and other features that ensure that your site is truly user-friendly. When the cursor moves around the page and comes across a clickable link, it should change colour or turn into an icon of a hand. Testing your links and pages before going live avoids any faulty links that lead to products.

When you advertise on other websites, you include links to your website. Well, if you are concerned about publicising your product, you will want to link to an appropriate landing page and not to the home. The landing page can take the potential customer straight to where that product is located on your website. If you draw an analogy with a supermarket, the landing page could take the client to the general location in your virtual storefront if you have a category of different products available. This gives the customer the opportunity of clicking through to read more information, or simply going ahead and buying the product.

Your landing page can be an informational page. Content can be contained therein, which describes the product, attached to a clickable button that links to the virtual store. For eCommerce businesses that want to use customer interest to create email lists, the landing page can include a form for capturing that information before proceeding to the actual product.

You will certainly have a much greater chance of selling something if it is easy to find. Take time when you are putting your website together, so that the overall design makes it easy to link the pages for best effect and remember that if you are looking for help with any of your online business marketing or design issues, a professional virtual assistant can be located rather easily by engaging a Google search!

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