If you want people to know what you’re up to in your online business, sometimes you have to shout it from the cyber rooftops. Press releases are a great way of doing this to help you promote your website development activities.

What exactly is a Press Release?

Use a press release to announce something. They are used within newspapers and online. For your business, you will use the online approach. When something exciting and new is going on in your business, this is a simple but effective way to let people in on the good news.

Press releases are one-page documents talking about a particular event relating to your business. When your website is up and running send a short press release to let others know that you are on the scene. Other reasons to write a press release might include a new product launch, a new website launch or a new partnership you are embarking on. Generally, a virtual assistant can help you get your press releases out quickly, if you’ve too may other obligations to stay on top of this yourself.

How to Write a Press Release.

To be most effective, press releases are best kept to one page. You risk losing the attention of your audience if you make it any longer. The point is to grab their attention quickly and hold it long enough for them to click and visit your website.

To get all of that said and done in one page takes focus – a targeted approach in your press release writing. There are a few key things to include in your press release:

• Keyword-rich headline (include the line “For Immediate Release” underneath it).
• Detail who, why, when, what, where and how for your press release.
• A list of bulleted points, making it easier to read.

Any expert virtual assistant will tell you that a catching headline lets others know what’s going on. Once they are hooked, they must read to find out more. Remember that if you put keywords in your headlines, your press releases are likely to rank higher with the search engines and you want this so that relevant traffic can get to you.

Speak conversationally and simply lay out the facts in front of your readers within the press release body. You can create a scenario for your readers using a real event from your life such as what prompted you to start the Internet business in the first place. Alternatively, keep an eye on trends in the news and try and relate your “big announcement” to one of these events.

After you engage them, don’t forget to add your website so they can find out more information about your product, site launch or whatever else you’re announcing. Your increased traffic will help you gauge how effective your press release has been.

There are websites that will let you showcase and distribute your press releases for free. You’ll get all the buzz you can handle if you go this route. Here are a few of the ones to check out:

• PRBuzz.com
• 24-7PressRelease.com
• Free-Press-Release.com
• PR.com

These sites send your press releases to search engines, news sites and a number of other relevant places designed to increase your traffic.

You will certainly get noticed on the Web if you use press releases. If you know how to write one properly you are even more ahead of the game. Promote your website and all its aspects and watch things happen, fast!

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