Your website is the hub of your online business; it will be the virtual representation of your business whether your business exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline business. Hence, people do judge you by your covers. This is where a great style comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your clients? By making your staff wear professionally, you are telling your customers that you do care about high quality. This works simply simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your guests that you are not expert and you don’t care for quality.

On the opposite, if you have a totally expert looking website layout, you’re giving your guests the perception that you have given meticulous attention to every detail and also you care about professionalism. You are organised, focused and you really mean business.

On the other hand, you should also have anything related to your business well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is simply because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” analogy, and you’ll get my point.

Carol Lee is an expert author specialized in web design and web development.

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