The money generated from online advertising is set to eclipse its TV cousin. The recent findings that online advertising has outstripped that of conventional methods including the TV provides a free advert for Search Engine Optimization Company. The figures unveil a growing trend toward online advertising with ?1.752 billion spent online verses only ?1.639 billion on television. One explanation for this could be the broad spectrum of mediums included in the online figures, these consisted of email campaigns, classified adverts, online ads and search marketing methods. These figures come as a surprise to standard media such as newspapers, radio and television, who have been under pressure from poor profits and dwindling audiences ever since the onset of the digital revolution and more recently, the financial downturn.

Naturaly the largest spenders on online ads were the technology firms who rule the online world with a 19% market share, making sure that they obtain the best Search Engine Placement positioning. These were followed by the telecom, finance, and entertainment industries. Key to success were the ever present banner ads which were touted as meeting and even exceeding analogous advertising campaigns on the TV.

Advertisers are especially keen to commend the benefits of Online Marketing mainly due to the various statistics which can be recorded and analysed as part of the campaign. These widespread studies can consist of vast panoply of custom metrics some of which can be used to calculate the degree of impact an ad has on its intended audience directly. This is in stark contrast to other forms of traditional advertising where the ads impact must be judged comparatively subjectively.

Another cause for the phenomenal success of online advertising is the complete scope for interactivity and enjoyment. Games and entertainment can be flawlessly meshed with carefully crafted marketing campaigns. Especially good ones can become fully fledge cultural memes, reaching out to millions as people use email and social networking sites to spread the word. Furthermore the competitive online market place can be a magnet for a higher number of people during times of economic hardship as people rush online to search out bargains. All of these reasons, sited above, have been due in a large part to the availability of cheap and affordable broadband packages which have begun to flood the market. These give the necessary speed and bandwidth to watch videos in real time and persuade people to spend more time online.

However a note of warning has been sounded by dissenting voices in traditional TV and print media stating the study is unsound principally due to unfair comparisons. As discussed earlier the online boom embraces a whole array of different methods to market to the public whereas TV, radio and print are locked to a single outlet. Further more the study did not explore the synergistic and symbiotic implications of combining ads across a mixture of these platforms.

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