Tips for Writing For Web Readers
Posted by Nik Imran | Posted in Web Development | Posted on 10-02-2010
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All of us need reminders now and then about how to keep our writing fresh and sharp. Blogs are still an evolving medium, and we each come to blogging with past experiences in writing, some of which will work in the blogsphere, and some of which will not. Here are a few tips on how to improve your blog copy:
1. The headline is the most important thing – You have about 6 seconds to attract attention from an Internet user before he clicks off your site and look somewhere else. This is about the same attention span of a two year old child, so you need a headline that is going to pull them in immediately, and capture their interest long enough to get them reading the rest.
2. Dont take a too-formal tone – Blogging is a more informal medium than print, and your writing style should reflect that. Blogging allows you to write in a casual, face-to-face tone, as if you were sitting down for a cup of coffee with your readers. One way to begin to develop your blog “voice” is to read blogs that resonate with you and study the ways in which those bloggers choose words that maintain a professional tone while still being warm and accessible.
3. DON’T use tired clichs. – A clich is a phrase that has been coined for so long that it has become boring. An easy way to turn off readers and make them move on to another site is to pepper your posts with clichs like “right as rain” and “easy as pie.” Take a minute to prune those phrases out and replace them with something fresh and original.
4. Make Lists – Bulleted and numbered lists work equally well in turning text that could be published as long paragraphs into easily scannable content. Use lists whenever you can to break up long blocks of text.
5. Cut the boring parts – Unless you’re writing for personal reasons alone, you need to consider the attention of your readers. There’s no point is publishing content that isn’t useful, interesting, or both.
6. Eliminate unnecessary words – I used to feel that using words like “really”, “actually”, or “extremely” made writing more forceful. It doesn’t. They only get in the way. Cut them and never look back.
Following what works will only get you so far. Experiment with new styles, even if it means taking criticism. Without moving forward, you’ll be left behind.
Nik Imran is the writer of IMakeABlog, a blog that provides guide on how to make a blog. He also reviews blog products in his site. You can check out his review on blog mastermind review, the most recommended blog coaching program.
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