Every organisation wants to attract potential consumers to its website. If your organisation is fulfilling a totally unique need then the website can be coded in plain text and not need to worry about any pictures – but this is going to extremely unlikely. For any website, striking the right balance of text and pictures is a must, and search engine optimisation considerations also come in to play. A website can load very slowly if it is overwhelmed with pictures, and as well as annoying a possible client it can also affect your natural search engine positioning on search query results listings. Eliminating all graphic content from the pages is an extreme suggestion that will not cause a major increase in the website’s natural search engine positioning.

Numerous factors are now considered in the algorithm used by search engines when deriving the search engine positioning of a website page, few of which are widely known. Page loading speed has only emerged recently. Large pictures are not the only contributor to poor loading times, but a big improvement can be made just by making the picture files more compact. However your search optimization specialist should be capable of recommending several other alterations that are coupled to pictures, such as providing alternate description metatags, which incorporate relevant keywords that were chosen as part of the initial keyword review of the page, which will add to the significance of the page. Your search optimization specialist may suggest changing the location of pictures so that they intrude less with text and the search engine crawlers will appreciate the significance of the page content to search requests. There is no point in positioning pictures so far down a page that a site visitor does not see them, or so high that your possible client has to spend too long exploring for the real content on the page.

Badly managed pictures are not the only component that can be improved by the use of search engine optimisation processes but they are one of the components that can be included in the basic mechanical alterations that can have an effect and are often overlooked by some webmasters and optimization consultants. Including relevant keywords into the file names and alt tags of pictures can help just as much as embedding those same relevant keywords into page titles and descriptions. They all increase awareness with the search engines and that can lead to better rankings.

Pictures are becoming more relevant in searches, but the search engines still rely on page content as a basic element in creating a search result. It is possible to overwhelm a website with too many pictures at the expense of clear text. Meaningful content is more easily indexed by the search engines if it is coded as text: it cannot be extracted from pictures. All content on a page should be created with search engine optimisation in mind, so that relevant keywords are noticeable on the web page and the results page. Any pictures should be contained in files with relevant names that also assist the search optimization plan and make the results page entry more noticeable.

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