Your website development is not all about content. While content is still king when it comes to providing useful information, it’s just one aspect that can be optimised on your site. Everyone talks about keyword optimisation within your content and therefore some believe it is the only important part of optimisation.

That is what we are really talking about here – website development optimisation. Start with the content but don’t leave it there. Search engine bots will crawl the entire page for keywords, not just your content. Let’s take a look at other options for tricking out that website and making it sell itself.

The site should be more than just an entry point into the online world. It is your operational base and should give a lot of data about your organisation. Remember to use site statistics to help you improve everything.

What You Should Look For:

A number of different statistics can help you improve the way that search engines look at your site. Each one can tell you something useful about how your business is currently doing.

1. Page views – How many people look at each page of your website? You can check page views on a monthly basis to see what portion of your website development is the most popular. You might find that certain pages are more popular during certain months due to seasonal offers. You can also learn what items are doing well and which ones are dragging down the bottom line.

2. Unique visitors – Your site may get many visitors each day, but they could be the same person coming back more than once. Unique visitors are first time visitors to your site and not repeat ones. As such, the more unique visits you received, the higher the potential client base.

3. Links – These can be outgoing links. If someone clicks on your Digg icon to bookmark one of your articles or blog posts, you can find that out as long as you have the right software set up on each page of your site. Any ads you post can also be tracked to see who clicks them. If you use Google AdWords, your stats can be tracked enabling you to receive money.

4. Sales – You can track how well your shopping cart does each month. This will tell you where your sales go down or up and when people abandon your shopping cart without purchasing. To help you predict the future of your business, compare statistics appropriately and identify buying trends.

5. Keyword analysis – Analyse one or two keywords per page. Look at each page to see how well these keywords are doing for you. By using a different page for individual keywords, you can deduce which ones are not working for you, and which are, and change tactics accordingly.

Google Analytics is a great program that does not cost anything and can help you measure many website statistics. Having so much information at your fingertips can help you rise to the top of your online business niche and stay there.

Michelle Dale is The Managing Director of Virtual Miss Friday, a cutting-edge Executive Virtual Assistant Service which assists organisations and enterprising individuals with every detail of their entrepreneurial aspirations. Do you want to peruse some further information on these incredible online business building success strategies? Contact VMF Now!

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.