Your website development is a potential gold mine. You can go from 0 to 100, quickly! All you need to do is learn how to use your statistical information to help you get it done.

Website statistics can tell you a lot of things. You can find out where your products are booming and busting. You can learn what visitors like and dislike about your website development. Do your keywords work? That can be explained also.

By starting a plan for your business, you will be able to map out where your sales should be year by year. With online businesses you can do this through website statistics. These are measurements of various activities on your website that directly relate to your business.

Website Statistics.

Traffic is paramount. If you don’t get traffic, sales will not follow and your business will stagnate. Your marketing plan outlines how you will proceed with getting that traffic. But, it’s definitely not foolproof.

You won’t know if your efforts are working unless you measure them. Statistics will help you here. Do you know what to measure? Here are a few examples:

* Unique visitors (different people going to your site).
* Keyword analysis (to tell you which keywords would bring in traffic).
* Conversion rates (to track when visitors progress from reading to actually buying).
* Web page analysis (where visitors go when they are on your site).
* Page views (the number of visitors to each individual page within your site).

These are just some of the statistics you should know about. When you first begin marketing your site, statistics can help you find out if you’re on the right page, so to speak.

Do your keywords drive traffic?

While you can gather statistics monthly, sometimes it takes a few months to identify a trend. Trends are a measure of the way that your current plan is taking shape. Because of the lag time, it’s not wise to make changes to your plan for several months, to give it time to work, or not work. When a business is in start-up mode, it will take that long to get an accurate measure of sales.

Site stats give you a starting point. Without some way to measure your business efforts it’s like shooting in the dark – you don’t know if you’ve hit or miss. Looking at all the statistics together gives you a better idea of what to change first in an attempt to improve your business.

To start off with, make sure you have a way to measure site information, right now. There are software tools (both free and paid) that can help you compile these statistics. It’s also possible to employ specialised companies to measure and analyse this data, advising you about your next move. But, for small online business endeavours, using software to compile the data and your own brain to analyse it will suffice.

Michelle Dale is Chief Executive of Virtual Miss Friday, an adept and highly-proficient Virtual Assistant Service which works closely with enterprising people who really want to succeed in their chosen field. If you’d like to learn more about online business building success strategies that are tailored to your needs, contact VMF today!

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